A while back, I asked some blogger friends if they’d want to write a piece for my Share Your Nostalgia feature. In the past we have looked at Favorite Childhood Toy and Favorite Childhood Book. Today, we go back to Saturday mornings. This was when we sat in front of the TV with our favorite cereal and watched hours of cartoons. So I asked my guests to write about their favorite cartoon or cartoon character growing up.

Today’s featured guest blogger is one of the first bloggers I connected with after starting this blog 7 years ago. I don’t recall who found who first, but I believe we connected talking about old toys. Since connecting, I’ve found him to be like an old friend. Max runs the Power Pop Blog and features some great music. Max and I have a lot in common and today proves it as he picked on of the characters on my list of favorites. Take it away, Max …

“There’s no need to fear…Underdog is here!“

Thanks, Keith, for hosting this and coming up with this great idea! I watched a few Underdog episodes for the first time in years, and it was worth it. 

When I was growing up, we kids had two prime times for cartoons. Saturday mornings were our Super Bowl, packed with classics from Warner Bros. and Hanna-Barbera. Even Land of the Lost—though live-action—was a can’t-miss favorite. But not all the best cartoons aired on Saturdays. Every weekday morning, from 6 to 7 a.m. before school, we had another dose of animated fun, with shows like Rocky and Bullwinkle and Courageous Cat and Minute Mouse keeping us entertained.

Underdog debuted October 3, 1964, on the NBC network under the primary sponsorship of General Mills, and continued in syndication until 1973 (although production of new episodes ceased in 1967, for a run of 124 episodes.

Underdog’s secret identity was Shoeshine Boy. He was in love with Sweet Polly Purebred, who was a news reporter. I would watch this cartoon before going to school in 1st and 2nd grade. Underdog would use his secret ring to conceal pills that he would take when he needed energy. NBC soon put an end to that.

For many years, starting with NBC’s last run in the mid-1970s, all references to Underdog swallowing his super energy pill were censored, most likely out of fear that kids would see medication that looked like the Underdog pills (red with a white “U”) and swallow them. Two instances that did not actually show Underdog swallowing the pills remained in the show. In one, he drops pills into water supplies; in the other, his ring is damaged, and he explains that it is where he keeps the pill—but the part where he actually swallows it was still deleted.

The shows introduced such characters as King Leonardo, Tennessee Tuxedo, Commander McBragg, Klondike Kat,  and more. Underdog was voiced by Wally Cox. Underdog always talked in rhyme and I’m a sucker for that in this and Dr Seuss. Two of the villains every week were Simon Bar Sinister and Riff Raff.

W. Watts Biggers teamed with Chet Stover, Treadwell D. Covington, and artist Joe Harris in the creation of television cartoon shows to sell breakfast cereals for General Mills. The shows introduced such characters as King Leonardo, Tennessee Tuxedo, and Underdog. Biggers and Stover contributed both scripts and songs to the series.

When Underdog became a success, Biggers and his partners left Dancer Fitzgerald Sample to form their own company, Total Television, with animation produced at Gamma Studios in Mexico. In 1969, Total Television folded when General Mills dropped out as the primary sponsor (but continued to retain the rights to the series until 1995; however, they still own TV distribution rights.

Underdog became a pop culture icon, with reruns airing for decades. The character was featured in toys, comics, and even a 2007 live-action film starring Jason Lee as the voice of Underdog. The theme song remains one of the most recognizable in cartoon history.