Friday Photo Flashback

One of the greatest things about working in radio was being in a position to help people. This is where local radio wins! Real people helping real people.

My Friday Photo Flashback this week takes me back to the very first B-95 Country Cares For St. Jude Kids Radiothon. When Brian Cleary took over as our program director, we partnered with them to raise money for kids with cancer.

I had heard of St. Jude because I was familiar with Danny Thomas. Today, there are plenty of commercials for the hospital featuring Marlo Thomas, Danny’s daughter. Back when we started doing radiothons, there was a whole lot less exposure for the hospital.

The photo below brings back a ton of memories of some of the greatest people I have ever worked with. From left to right we have Anne, Kristine, Brian (kneeling), Buzby (our mascot), Lonnie (the winner of an autographed guitar), Jim and me. What a fantastic on air staff!

Each of us was flown to Memphis to tour the hospital, meet the doctors, meet patients, meet parents of patients, and meet with many of the country stars who also supported the hospital. When I went, my ex was still pregnant with my firstborn. You can only imagine the emotions I experienced while I was there!

It was like nothing I had ever experienced. The stories, the happy endings, and the sad endings. The amazing facts and figures that were shared about how the research that they were doing was not only helping kids with cancer, but anyone with cancer. The discoveries made and the treatments that were making a difference in the lives of many were astounding. The two days I spent in Memphis were full of emotions!

We got to take the things that we saw, learned, and present them on the air, while raising money for the hospital. It was because of this radiothon that I met two very special kids (who may pop up in a future Photo Flashback), Kyle and Allyson. Both of them were St. Jude patients and I became fast friends with them and their families.

For two days, we were set up in center court of our local mall broadcasting from there. We had our volunteer phone banks set up on the floor to the front and side of us. We broadcast live from the stage, where all of the microphones and equipment was set up (which you can see in the last photo).

We weren’t a very big radio market. We weren’t sure what to expect for our first radiothon. If I remember correctly, our St. Jude rep, Amy (pictured on the left in the bottom photo) thought we might raise like $40,000. We beat those expectations by almost $20,000.

Without a doubt, it was one of the highlights of my radio career. Even though there was a ton of preparation and work that went into the event, it was one I always looked forward to. There is a lot of satisfaction knowing that you play a small part in helping save the lives of children.